Marketing Management

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Q: What is marketing?
A: Marketing is the process of commerce.

Marketing is the complete chain of events from formulating a product or service to selling it at market. For the sake of this discussion, let us call any product or service a widgette.

Sometimes a business already has a widgette to sell at the market place. In this case, the direction of marketing starts with the widgette and ends with the sale of the widgette to a satisified customer. In this example, the business has a supply or widgettes and wants to distribute widgettes to as many customers as possible. That is to say, the business knows what it wants to supply and tries to influence the market's demand.

Sometimes a business goes to the market place and does research as to what the market demands. Then, the business goes backs and designs the best widgette to supply for this demand. That is to say, the business creates a widgette to fulfill a customer's demands.

Sometimes a business does all of the above.

Since the inception of the world wide web (www), we have taken the marketing concept and applied it to the Internet. If you already have a widgette and want expertise on how to bring the e-market to you, we can assist in creating the demand for what it is you supply. On the other hand, if you need help with the complete chain of events from formulating a widgette to selling it at the e-market, we can offer valuable assistance throughout the entire process.